The inaugural W.A.S.D show may have come and gone, but that doesn't mean you've missed out on the industry wisdom shared if you couldn't attend. We're ing all the talks from the PCGamesN Theatre to our PC games.
The Loadout's Aaron Down hosted this one, with Fourth Floor campaign manager Luke Ashworth, Devolver Digital influencer strategy expert Clara Sia, Team 17 senior influencer relations manager Rebecca Larkin, and Two Angry Gamers duo Tommy and Adam making up the .
It's no secret that content creators can put your game in front of many dedicated hobbyists, but when do you factor them into your marketing plans? It's the first thing our discussed, with the consensus being that the project itself dictates who you should approach and how prominently they feature in your campaign.
Here's the whole talk:
If you're looking for more insights, we've also got a sustainability in videogame development.